“I CAPTURE YOUR BRAND STORY DIFFERENTLY.”

TURNING MOMENTS INTO STANDOUT STORIES AND CAMPAIGNS

CREATIVE DIRECTION | CAMPAIGN PRODUCTION | VIDEOGRAPHY | PHOTOGRAPHY

Well, hello …

I'm Stef – a Creative Director who envisions and captures campaigns differently – for brands who want to stand out.

I transform creative challenges into unexpected opportunities, finding the story where others might only see obstacles. Whether it's sourcing a yacht when just a boat falls through or turning complex data into a compelling narrative, I thrive in that space where problems become possibilities.

tef Hanson in professional studio environment surrounded by production equipment, wearing headphones while directing a model delivering content.

  • LUME | "It's Not You, It's Them"

  • PENN & LYTICS | The Penny Campaign

  • GRACE THEK | Cadex Camapign

  • GOOD REASON CO | Campaign

  • CAITLIN MARWAHA | Personal Brand

  • CULTIVATE | Reimagine Purpose

So, what do I do?

  • Stef Hanson making a playful expression from behind the camera to help models feel comfortable during a photoshoot.

    CREATIVE DIRECTION

    Transforming concepts into visual narratives with purpose and personality.

  • Stef Hanson with a humorous expression while sitting in Melbourne's CBD, showcasing her personable approach to creative work.

    CAMPAIGN PRODUCTION

    End-to-end management from initial brief to final delivery, with a few surprises along the way.

  • Creative self-portrait of Stef Hanson captured through a car's side mirror while in motion, demonstrating her innovative photography techniques.

    VIDEOGRAPHY + PHOTOGRAPHY

    Technical expertise meets creative storytelling to capture moments that resonate.

isual storytelling from the Reimagine Purpose campaign, highlighting Stef Hanson's authentic approach to brand narratives.
Behind-the-scenes image from the CADEX campaign showcasing Stef Hanson's creative direction and videography work.

"Stef has this incredible ability to make even the most camera-shy person forget they're being filmed. The results speak for themselves." — Cadex

"Stef has this incredible ability to make even the most camera-shy person forget they're being filmed. The results speak for themselves." — Cadex

"What makes our partnership special is the trust. Stef pushes creative boundaries I wouldn't dare explore alone." — Caitlin Marwaha

"What makes our partnership special is the trust. Stef pushes creative boundaries I wouldn't dare explore alone." — Caitlin Marwaha

"You organised us a yacht. You're not just a videographer—you're a Creative Director!" — Campaign Del Mar

"You organised us a yacht. You're not just a videographer—you're a Creative Director!" — Campaign Del Mar

Let's create something extraordinary together.