THE PROBLEM SOLVER AND STORYTELLER.
MAKE IT STAND OUT
It all begins with an idea.
Maybe you want to launch something.
Or perhaps showcase something.
Maybe there’s an event or in-the-moment thing happening you need documented.
Or you just want to create something awesome.
“I help businesses and brands create campaigns that get noticed—whether that means organising a yacht when the boat falls through or helping nervous athletes forget the camera is even there.”
The best campaigns don't follow formulas—they follow instincts and solve problems creatively along the way. This is why I prefer to spend as much time in the creative phase as I do in the production.
When the simple boat falls through, I find a yacht. When an athlete freezes on camera, I create a conversation not an interview. When the geese threaten to derail a shoot, we turn it into part of the story.
My approach combines three essential elements:
CREATIVE PROBLEM-SOLVING I refuse to believe we can't find solutions when challenges arise. My network becomes your network when we work together.
AUTHENTIC STORY-TELLING I create environments where real moments happen naturally. You'll notice subjects looking slightly off-camera in my work—they're talking to me, not a lens, allowing their genuine personality to shine through.
TECHNICAL EXPERTISE WITH CREATIVE DIRECTION From pre-production planning to daily rushes during events to final delivery, I handle the technical details while keeping the creative vision front and centre.
EXPERIENCE
My journey from “point and shoot videographer” to Creative Director wasn't planned—it happened when clients noticed I brought more to the table than just technical skills.
“You organised us a yacht. You're a Creative Director!” one client declared after I rescued a campaign that nearly sank before it started. That moment crystallised what I'd been becoming all along.
For many years, I've been capturing stories globally, specialising in sport, lifestyle and active living brands. I've filmed athletes crawling across finish lines, fashion campaigns that break conventions, and product launches that turned unexpected challenges into creative opportunities.
My work has taken me from filming on choppy waters with Malcolm (that's what I call my drone) to capturing the perfect sunset at Phillip Island while dodging territorial geese. Each location, each challenge, has shaped how I approach creative direction—always adaptable, always solution-focused, and always with an eye for the authentic moment that tells your story.
